SUMMARY

The Incentro effect is the effect that occurs when people are put first in implementing information solutions. With focus on the value of a solution for the information worker the information productivity increases. In the Western knowledge economy managing information productivity is crucial. The Incentro effect is about fueling creativity, decisiveness and competence in people by inspiring them with specific, relevant and understandable information. With this in mind when creating design solutions for business processes, IT solutions and organizational structures, an organization can make a difference sustainably. The Incentro effect is not necessarily measurable. It manifests itself in inspired information workers who would like to celebrate the implementation of a new solution with you. Expect budget request for festivities to celebrate a new solution going live. We like to help you with the business case for these festivities. It is a breeze for us.

CREDITS

Strategy, Concept and Production

Biqini Amsterdam – Rebranding VLC into INCENTRO

Strategy:

Olivier van Oord


Creative Direction:

Olivier van Oord


Copy Director:

Kees Karman


Account Director:

Menno Buis


Lead of Design:

Olivier van Oord & Ultrafris


Interaction Design:

Incentro


Brand designer:

Edmundo, HiredMonkeez


Gestured Based Interactive Installation:

Mediagoe


Frontend Development:
Incentro Spain


Backend Development:

Incentro Spain
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NOMINATIONS 
Featured in Branding on Behance.net


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